Gros coup de coeur pour ces deux publicités de la marque Asics. Marque la plus fiable et la plus performante pour la course à pied.


Left is rational. Right is emotional. Left, right, left, right, left, right is balance.
Running is in our DNA. Asics.
Sound mind, sound body

Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijnik
Art Directors: Getulio Albrecht, Rodrigo Cabello
Copywriter: Michel Zveibil
Illustrator: Platinum
Photographer: Platinum



Run, because Darwin was right about evolution, and Newton, about gravity.
Running is in our DNA.
Asics. Sound mind, sound body.

Agency: Dez Brasil, São Paulo, Braz
Creative Director: Vitor Knijnik
Art Directors: Getulio Albrecht, Rodrigo Cabello
Copywriter: Michel Zveibil
Illustrator: Platinum
Photographer: Platinum