Pour ceux qui ne le connaissent pas, Joe Andrieu est un entrepreneur qui participe au fameux projet sur le VRM avec Doc Searl.

Il y a quelques semaines, je l'avais contacté dans le cadre de mon mémoire sur le VRM pour qu'il me réponde à certaines de mes interrogations sur le VRM.

Voici donc un extrait :

Is VRM really different from social CRM ?

Yes, although exactly how depends on how you define social CRM. Based on my understanding, I would suggest that VRM is first and foremost about providing value for the user with any vendor, as opposed to using social networking tools with a particular vendor. VRM is vendor agnostic and silo-adverse. The goal is to catalyze the development of tools for individuals through protocols and standards that let them work with any vendor seamlessly, without loss of functionality or services.

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La suite ça se passe sur le blog de Joe Andrieu