Guerilla Marketing : Les tablettes de train
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Guerilla Marketing
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Marketing Alternatif
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By Antoine Pignerol
Campagne très astucieuse de la part de Sony dans les trains belges.
Un message invite les voyageurs à ouvrir la tablette, une fois ouverte celle-ci révèle un faux ordinateur VAIO.
Ce nouveau support de communication est vraiment pratique et astucieux car il est impossible de le manquer et d'autre part le voyageur est assit devant durant tout le voyage. Ce qui permet donc d'augmenter le taux de mémorisation de la publicité et de son message.
Bien joué Sony !
42 Responses to Guerilla Marketing : Les tablettes de train
C'est effectivement très astucieux ! Mais pourquoi cet écran jaune fluo tout moche ?
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